Our solution

We know that people visit wildlife attractions because they love animals and many are completely unaware of the cruelty that occurs behind the scenes. 

We will be working together with the wildlife tourism and responsible travel industries to ensure that tourists can still enjoy those once in a lifetime holiday moments. But never at the expense of the welfare of animals.


1) Donate today

We will be working with venues and the travel industry to introduce game changing, animal friendly wildlife attractions.

By transforming existing attractions into genuine sanctuaries, captive elephants will be able to live out their lives free from cruelty and in natural conditions. Tourists will be able to experience wild animals in their natural habitats from a safe distance. 

These sanctuaries will set a new standard for the industry. Donate today to make this a reality. 

2) Take action for wildlife

With hundreds of thousands of animals estimated to be suffering from the cruel trade, we must act now to put an end to its growth. Together we will reach tourists around the world and move the travel industry to help us break the chain of cruelty. 

Join the global movement today.


Take action

The transformation of existing attractions cannot stop the cruelty on its own. The trade is growing globally. Cruel wildlife tourism attractions are already rife across South-East Asia and experiences such as elephant rides are now spreading in Africa.

As regulation is virtually non-existent, tourists are the only people who have the power to change the industry. So we are building a global movement to move the travel industry to end their connections with cruel venues.

Removing the demand for cruel attractions will be key to stopping wild animals being taken from the wild and subjected to a lifetime of misery for tourist entertainment.

Read the latest news and blogs from the campaign >    

Images: World Animal Protection.

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