What you can do
"If you can ride it, hug it or have a selfie with the wild animal, the chances are it’s a cruel venue. Don’t go."
But that’s not all. There is much more you can do to protect wildlife from the cruelty of tourist entertainment.
Be an animal friendly tourist
It only takes a few simple steps to protect wildlife on your holidays. Download our short guide to being an animal friendly tourist and find out how.
And you can help us educate tourists. The research from Oxford University's WildCRU highlights the role TripAdvisor – the world’s largest online review website – can play. 80% of people who leave a review on TripAdvisor are unaware of the cruelty inflicted on the wild animals in tourist entertainment venues. We need to change this so visitors who love animals know about the cruelty and demand for it to stop.
1) Donate today
We have been investigating the worst forms of wildlife entertainment and are now reaching out to individuals, local organisations, venues and travel companies to inspire game changing improvements to the industry.
Donate today to help us protect animals around the world
2) Join our movement
Sign up below to become part of an incredible movement of more than 250,000 people. Add your voice and call for more tour operators around the world to join us and protect wildlife.
You will receive regular updates on the campaign, information about how you can protect animals on your holidays and all the opportunities to take action and stop the cruelty.
With your help, we have already made amazing progress. Thanks to your support 87 tour operators around the world have boldly moved away from the dirty profits associated with cruel wildlife tourism entertainment.
We are working for the same breakthrough with tour operators in every country across the world. This will be vital in stopping the supply of tourists to cruel elephant entertainment venues.
Our vision is achievable. We’ve already done it with bears. By working with local partners and wildlife officials in Pakistan we have almost abolished bear baiting events. The bears we rescue from this horrific cruelty are given safe havens in sanctuaries. And we support their owners to make their livings differently.
Donate today to help us continue to protect animals around the world. And join our wildlife movement. Together we can end the cruel wildlife tourist entertainment industry.
Book with our friends
We have been working with tour operators like World Expeditions and Intrepid Travel, who are committed to animal friendly holidays, from the start of this campaign. 85 other tour operators have also committed to ending the sale of elephant rides.
Images: iStock. by Getty Images