Let's filter cruelty out of wildlife photos, together

Sadly, many wild animals who people take selfies or photos with are subjected to cruelty - and it's not always easy to spot.

Most people who want to take photos with wildlife are animal lovers, but are unaware of the suffering these animals face.

When you capture a photo with a wild animal, it may seem like a harmless act. We’re widening the lens to reveal the cruelty.

Sign up to our Wildlife Selfie Code

Pledge now, and commit to cruelty-free photos.

Wild animals belong in the wild. When we take photos, watch them perform in unnatural environments, or get too close, they suffer. Let's give wild animals the care they deserve

The Five Freedoms

Wild animals are not domesticated like cats and dogs. If they do not live in the wild where they belong – or at least a genuine sanctuary – they’ll suffer.

The Five Freedoms define what animals under human care deserve. Wild animals should experience:

  • Freedom from hunger or thirst
  • Freedom from discomfort
  • Freedom from pain, injury or disease
  • Freedom to express normal behaviour
  • Freedom from fear and distress

We move the world to protect wild animals

We are World Animal Protection. Through our Wildlife. Not entertainers campaign and our work in 14 offices around the globe, we’re changing the world for animals used to entertain tourists.

Currently around 550,000 wild animals are in captivity being used for entertainment, including elephants, tigers, sloths, dolphins, anacondas, and many more.

Most are forced to live in awful conditions which do not meet their basic needs. Many are made to perform, and brutally ‘trained’ so they become submissive enough to get close to people.

Tourists surround a pink river dolphin in the Amazon

Tell the world:


Stay out of the picture

If you’re offered a photo opportunity with a wild animal, it’s highly likely the animal is experiencing fear and distress.

And when wild animals are forced to perform, the pain, injury and fear they experience for your entertainment is hard to imagine. Please consider the suffering they endure, and make the ethical, sustainable choice to stay away from cruel wildlife attractions.

We want tourists to enjoy seeing wild animals in the wild or the next best place – a sanctuary or rescue centre – which provides proper protection for animals who survive the cruelties of the tourism industry.

Remember: if you can hug, hold or ride a wild animal, it’s cruel.

Moving companies to protect animals

In 2015, 558,000 people signed our petition to TripAdvisor, urging it to stop selling and promoting tickets to cruel wildlife attractions. It worked, and it proves how powerful our collective voice can be at creating change.

180 travel companies around the world, including TUI and Contiki, are doing their bit for wildlife too. They've committed to not selling cruel elephant rides or shows to tourists.

Commit to cruelty-free selfies today

Since October 2017, more than 250,000 people have committed to keeping wildlife cruelty out of the picture, by not taking selfies or photographs that cause wild animals to suffer.

Join them, by signing up to our Wildlife Selfie Code now.

A tourist takes a selfie with a squirrel monkey in the Amazon

Sadly, many communities cull dogs through fear of rabies. Learn how we use vaccinations to end cruel culls, and protect dogs


When earthquakes, floods, and hurricanes strike, it's vital animals are protected. Learn how we help animals affected by disasters


Most animals farmed for food live in conditions that cause suffering and stress. Learn how we're improving farm animals' lives