Let's filter cruelty out of wildlife photos, together

Sadly, many wild animals who people take selfies or photos with are subjected to cruelty - and it's not always easy to spot.

Most people who want to take photos with wildlife are animal lovers, but are unaware of the suffering these animals face.

When you capture a photo with a wild animal, it may seem like a harmless act. We’re widening the lens to reveal the cruelty.

Sign up to our Wildlife Selfie Code

Pledge now, and commit to cruelty-free photos.