The Pecking Order 2022
Big brands are responsible for animal welfare
The 2022 Pecking Order results show that brands promote clear animal welfare commitments. Yet, the assessed fast-food and food service companies are mostly performing very poorly in their approaches to broiler chicken welfare in the supply chain.
Too many brands still think they can get away with greenwashing. They can't. For the animals in their care, fast-food companies must commit to implementation.
Chickens are sentient animals who deserve a good life
Sentience science shows that chickens have needs and emotions surrounding comfort, companionship, and freedom; they can experience both physical and psychological pain.
Research has proved that broiler chickens who are kept in more environmentally complex pens have a more optimistic outlook and a more positive mood compared with those observed in low-complexity pens [Anderson, M. G., et al. (2021)].
The ability for chickens to perform highly motivated behaviours is crucial for good animal welfare. Therefore, they require an environment that fosters positive experiences.