World Animal Protection awarded best micro-movie at the International Elephant Film Festival

03 March 2016

World Wildlife Day – 3 March - World Animal Protection has received an award for the best ‘Elephant Micro-Movie’ by The Jackson Hole Wildlife Film Festival and the Secretariat of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

Watch the animation here.

The event is organised at the UN headquarters in New York to mark the global celebration of World Wildlife Day and also raise awareness of the challenges facing African and Asian elephants.

The animation created by World Animal Protection and Nucco Brain – a visual storytelling agency in London, helped to bring the plight of elephants in the wildlife tourist industry to life. The animation shows the suffering of Asian elephants as they are taken from the wild, cruelly trained and live out their lives as entertainers.

Tourists might think riding an elephant does no harm. But the brutal truth is that breaking their spirit to the point where they allow humans to interact with them involves cruelty at every turn; snatching them from their parents in the wild or breeding them in captivity; transporting them; keeping them in isolation and beating them to break their wills. An animal in the wild would never let someone get that close to it.

Pippa Rodger, International Director of Communications at World Animal Protection, says:

“We chose to tell our story through animation to convey this complex issue in a simple and impactful way. We know that many people who ride elephants do so because they love animals and don’t know about the suffering that takes place behind the scenes.

“Winning this award means we are one step closer to influencing people about the suffering involved, so that they can vote with their feet and choose not to support these cruel attractions.

World Animal Protection is building a global movement to put wildlife protection on the global agenda and reduce the tourist demand for cruel animal entertainment attractions.

Find out more via this link.

ENDS

Note to editors:

  • For an interview with a spokesperson, contact Kai Akram: kaiakram@worldanimalprotection.org or call +44 (0) 7939 029 006.
  • We first launched the campaign, ‘Before they book’, targeting tourists who are searching for these types of animal attractions online. Crucially, it aims to intercept them right before they book by educating them on the truth behind the scenes.
“We chose to tell our story through animation to convey this complex issue in a simple and impactful way. We know that many people who ride elephants do so because they love animals and don’t know about the suffering that takes place behind the scenes. “Winning this award means we are one step closer to influencing people about the suffering involved, so that they can vote with their feet and choose not to support these cruel attractions. Says Pippa Rodger, Global Director for Marketing and Communications
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