Wherever you are, you can make a Promise 4 Wildlife

Update: due to coronavirus, we have postponed our #Promise4Wildlife project to keep our staff and supporters safe. It launched in early March to showcase the achievements of our wildlife campaigns and encourage the world to make a promise to protect wild animals.


We will continue this unique journey once it is safe to do so. In the meantime, we will continue to lobby governments, corporates and work with NGOs to protect wild animals in the wild, eliminating animal suffering in captivity, which will help prevent major health epidemics in future.

From Nairobi to Miami, our teams are speaking out for wildlife in 15 locations around the world from March to May.

Join our journey.

Watch our reports from each location

2. South Africa

Lion and tiger cubs at a tourist attraction in South Africa - World Animal Protection

We estimate there are at least 12,000 lions held captive at facilities in South Africa.

In stark contrast, there are only about 3,000 in the wild. 

Captive big cats in South Africa face a miserable life cycle. Many are taken away from their mothers hours after birth.

In the lion cub's first three months of life, while they're small and easy enough to manage, tourists can pay to come and pet them. Many of these animals then go back into the breeding cycle, and others are used for trophy hunting.

Finally, some of the lions are killed and their body parts are shipped to Asia to be used in traditional medicine.

Help end this cruelty. Commit to avoiding cruel attractions and not buying traditional medicine products that use wild animals.

Make your Promise 4 Wildlife

1. Nairobi, Kenya

People marching for wild animals on World Wildlife Day in Nairobi, Kenya - World Animal Protection - Animals in the wild

More than 1.5 million live animals were exported out of Africa for the pet trade between 2011 and 2015.

It's not just Africa's characteristic 'big five' that are being exploited. The 'little five' – the ball python, African grey parrot, emperor scorpion, leopard tortoise and Savannah monitor lizard – are suffering for the cruel exotic pet and traditional medicine trades too. 

On World Wildlife Day (March 3), we gathered hundreds of people in Nairobi, Kenya, to call out cruelty and encourage the world to make the world a better place for wild animals. 

Make your Promise 4 Wildlife

Make a Promise 4 Wildlife

Elephant at high welfare venue - World Animal Protection