Innovative Solutions for Wild Animals

We are working to disrupt industries that exploit wildlife, working with our supporters to build awareness and public opposition to present conditions, policies and practices. 

Alongside our campaigning we are working on innovative solutions to give the private sector a route out of exploitation and to be part of the solution. Through strategic alliances and engaging with local communities, we are building the case for humane sustainable alternatives. 

Our ambition is that wildlife-friendly experiences and products become ‘the norm’, and local communities that once were dependent on wildlife exploitation for their livelihoods will become champions for wildlife protection.

Whale Heritage Sites

Algoa Bay i Sydafrika er udnævnt til Whale Heritage Site

Whale Heritage Sites are a global accreditation scheme developed by the World Cetacean Alliance, and supported by World Animal Protection, that recognises outstanding destinations that offer and celebrate responsible and sustainable wild whale and dolphin watching. 

The scheme offers the travel industry a way to protect marine wildlife and support sustainable practices.


There are five Whale Heritage Sites

  • Tenerife-La Gomera marine area in southwest Tenerife, Spain
  • Algoa Bay, South Africa
  • Hervey Bay, Australia
  • Dana Point, California, US
  • Bluff, Durban, South Africa


Accreditation requirements 

To qualify for this global accreditation, candidate destinations must meet set criteria which recognises their commitment to cetacean conservation through responsible wildlife interactions and sustainability. These include: 

  • Encouraging respectful human-cetacean coexistence 
  • Celebrating cetaceans 
  • Environmental, social and economic sustainability 
  • Research, education and awareness 

A good guide for tourists 

Whale Heritage Site status provides tourists with an easy way to select responsible whale and dolphin watching destinations; places where people can experience cetaceans in their natural habitat and in an authentic and respectful way. 

Elephant tourism

Jahn, a rescued elephant living at high welfare venue Following Giants