We are demanding a new deal for wild animals, resulting in more laws and policies to truly protect wildlife and their habitats.
To ensure wild animals are properly protected, have a home, and can continue playing their vital role in maintaining functioning eco-systems, we will push for the strongest, most effective protection for individual animals and their natural habitats.
We will demonstrate how communities, currently dependent on wildlife exploitation, can transform and become champions and protectors for wildlife and their habitats.
International organisations, corporates and governments respect the work we do to transform the lives of animals.
This gives us the credibility and influence to open doors to key debates, work around challenges, and bring about solutions that gradually and persistently change opinions and actions of the world’s most influential entities.
By bringing them onside and on our journey towards the better treatment of farmed and wild animals, we move the world for us all.
In 2020, as the pandemic gripped the world, we gathered over one million signatures from people across the globe, demanding the world’s key decision makers, readying themselves for the G20 summit in Saudi Arabia, addressed the real threat of the wildlife trade.
Through our campaign to end the global trade in wild animals, we put the issue of the global wildlife trade onto the agenda of the G20 leaders — who represent some of the most powerful countries in the world.
Our short film ‘Horrors of the Wildlife Trade’ created for our campaign by Aaron Gekoski, exposes the true horrors of the wildlife trade, highlighting how the fate of animals, people, and our global economy rests in the hands of G20 leaders. The G20 have the opportunity to address this terrible suffering, while preventing the next pandemic - by ending the devastating global wildlife trade.
As a result of our influence the G20 agriculture ministers acknowledged the connection between human and animal health, laying firm foundations for the future.
We are the only animal welfare NGO to be awarded the UN’s general consultative status, cementing our standing as the leading authority on animal welfare.