Before they book: Tiger selfies are cruel not cool

Barren cages, steel collars and stifling midday sun – this is no life for a tiger, the world’s largest wild cat. Help us expose the suffering behind the scenes at tiger attractions and parks so that people know the truth before they book.

Tell the world:

Our vision is a world where animal welfare matters and animal cruelty has ended - together we can move the world for animals

By changing our name, we're in a stronger position to transform animals' lives. Find out why

From educating students to rescuing animals in disaster zones - learn what we do and where

From lifestyle choices to global action - start protecting animals right now