About us

Our mission is to create a better world for animals

  • We end the needless suffering of animals
  • We influence decision makers to put animals on the global agenda
  • We help the world see how important animals are to all of us
  • We inspire people to change animals’ lives for the better
  • We move the world to protect animals

Our areas of work

  • Animals in farming

  • Animals in communities

  • Animals in disasters

  • Animals in the wild

We move the world to protect the 70 billion animals farmed each year

The treatment of farm animals is the world’s biggest animal welfare issue – and it’s getting bigger. By 2050, livestock production will be twice what it was in 2000. Right now, more than 70 billion animals are farmed for food each year – two-thirds in conditions that mean they can’t move freely or live naturally.

We campaign to end this cruelty. For animals, people and the planet, factory farming must stop.

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We move the world to protect the one billion animals that live in communities

We find the most effective ways to protect animals in communities – and then we act.

So we help governments to manage dog populations humanely and to vaccinate against rabies, instead of culling dogs. We share advice on responsible pet ownership. We prevent working animals being overworked and abused. We do whatever is necessary to protect animals in communities worldwide.

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We move the world to protect and rescue animals in disaster zones

When disasters hit, animals experience the same terrible effects as people: injury, starvation, thirst, displacement, illness and stress

We move fast to protect animals affected by earthquakes, floods, typhoons and other disasters.  

We provide food, water, medical care, and other emergency assistance to animals in need. We evacuate animals from danger, and reunite animals and owners that have been separated.

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We move the world to protect wild animals – and keep them in the wild

From the jungle to the oceans, wild animals face ongoing threats of cruelty and abuse. Bears are captured and forced to fight dogs. Marine mammals, such as whales and dolphins, forced to perform in cruel entertainment venues. Wild animals are traded as exotic pets or unproven medicine.

But long-lasting, genuine change is possible, so we move governments and communities worldwide to protect these wild animals – and by supporting our campaigns, you can help to keep wild animals safe and wild. 

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We are a global organisation with 14 offices all over the world

For 55 years we’ve been protecting animals from needless suffering. From the frontlines of disaster zones to the boardrooms of large corporations, we are fighting to create better lives for all animals.

Here are just some of the things our incredible supporters have helped us achieve:

  • 558,000 supporters moved TripAdvisor and more than 200 other travel companies to end their promotion of cruel elephant attractions.
  • 513,000 supporters moved KFC to improve chicken welfare.
  • 188,000 supporters moved Turkish Airlines to stop transporting African grey parrots out of the Congo

Take a look at everything we achieved for animals last year.

Join our global movement of animal protectors

In 2019 we launched a global campaign to highlight the scale of suffering animals face all over the world

How has it come to this?

We believe that animals, and people, deserve a better world.

Together, we can end this cruelty.

Join our global movement of animal protectors now.

Join us to end animal crueltyJoin us

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