A close up on cruelty
Our new report, ‘A close up on cruelty: The harmful impact of wildlife selfies in the Amazon', reveals the alarming trend of taking selfies with wild animals for Instagram and other social media.
To provide research for the report, our team of experts and investigators conducted the world’s first complete review of wildlife tourist attractions offering close encounters with wild animals across Latin America.
Our research raises concerns that many of them are cruelly exploiting and injuring wildlife. They’re also breaking animal protection laws in the process, to provide harmful wild animal selfie opportunities for tourists.
- 54% of the 249 attractions we found online offered direct contact, such as holding the wild animals for photos or selfies
- 35% used food to attract the wild animals
- 11% offered the opportunity to swim with wild animals
Wildlife and the selfie phenomenon
The fact that sloths, caiman, anacondas, and more, are often beaten into submission before being 'safe' enough for selfies, is left out of the camera’s frame.
These animals are taken from their mothers as babies, then secretly kept in filthy, cramped conditions.
If tourists knew the truth, they’d stay out of this ugly picture.
Zooming in on the Amazon
Together we moved Instagram
After more than 250,000 of you signed up to our Wildlife Selfie Code, Instagram started to warn its users about the harm of taking photos with wild animals.