Sloth with Hair Bow for Selfie Code Campaign

Wildlife Selfie Code Past Campaign

Many people offering wildlife selfies in the Amazon search treetops for sloths to steal. Don’t be part of this ugly picture: make sure your wildlife selfies are cruelty-free. 

The Wildlife Selfie Code 

The Amazon rainforest is famous for its diverse wildlife and the number of tourists who want to take selfies with its fascinating animals is rising fast.  

Sadly, this has led to the exploitation of sloths, caimans, pink river dolphins, anacondas, and many more animals, who belong in the wild. With their gentle, slow nature, and facial markings that give the impression they’re always smiling, sloths have become one of the main targets for people looking to use them for profit. Despite the increased popularity of Sloth selfies across social media, few people consider the conditions these wild animals are in, or the disruption they can cause to their natural habitat when taking the photo. 

Many people offering wildlife selfies in the Amazon search treetops for sloths to steal. These typically calm, gentle animals are snatched from their natural habitats, forced to live in noisy, chaotic environments, and repeatedly passed around from tourist to tourist.  

This has built an industry of animal tourism which is extremely dangerous and distressing for these wild animals. 

Most tourists who take photos with wildlife love animals

During once-in-a-lifetime trips to destinations like the Amazon, it’s understandable they’d want to take a selfie with a sloth for Facebook, or post a picture with a pink river dolphin on Instagram. 

But if they knew about the suffering these wild animals endure for this type of photo opportunity, they’d put their phones and cameras away. 

Amongst the 34 billion images posted by 700 million people on Instagram, our initial investigation shows there are tens of thousands of wild animal selfies. These photos capture a moment of shareable joy for people, but for many of them, the animals’ stress and suffering is left out of the frame. 

Many people envy friends who post selfies of themselves hugging or holding wild animals, which sadly encourages more people to take their own photos. 

You called out to Instagram via our online petition, and rasied awareness by following our campaign and sharing our hashtags - Thank you!

Instagram’s amazing change 

On December 4 2017, after 250,000 animal-lovers signed up to our Wildlife Selfie Code, Instagram launched a new ‘wildlife warning’ page. 

When Instagram users search for hashtags like #koalaselfie, #elephantride and #slothselfie, a message pops up, informing them about the animal suffering behind the photos. 

This incredible acknowledgement of wild animals’ suffering from Instagram happened because of our supporters. It’s proof we should never underestimate the power of our voices. 

If you’re going on holiday, remember the Wildlife Selfie Code. Only take photos if you’re a safe distance from an animal, they can move freely, and they’re in their natural home. 

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