Moving the world to eat less meat

Eat fewer animal products to reduce animal suffering and protect our planet.

Whether you choose to go vegan, vegetarian or flexitarian, consuming few animal products can have a big impact on your health, the planet and animal welfare.

If you do consume animal products, adding a meat free day to your week and looking for higher welfare are great places to start. 

Remember, the easiest way to find out where meat comes from is to ask – ask your supermarket, your favourite fast food restaurant, your local café. If they don't serve higher welfare, they should, so keep asking.

Quick tips

Meat reduction Tips