
TUI Musement
TUI Musement is one of five leading travel companies highlighted in the Real Responsible Traveller report that are severely failing wildlife.
TUI Musement is one of five leading travel companies highlighted in the Real Responsible Traveller report that are severely failing wildlife.
TUI Musement is part of the TUI Group who are a German leisure, travel and tourism company. When describing their vision and values, they claim "they are mindful of the importance of travel and tourism for many countries in the world and people living there, and that they partner with these countries and help shape their future – in a committed and sustainable manner". Despite this claim, TUI sells exploitative wildlife attractions across a wide range of wild animal species, including dolphins, elephants, primates and big cats.
You have posting power
You have the power to help us tell TUI Musement that we won’t stand for animal suffering in the tourism industry. If we stand together and show we won't support wild animals used for exploitative entertainment, TUI Musement will listen and change their policies and end ticket sales for these attractions.
Be a hero for wildlife and harness the power of your social networks by posting this message today.
Step 1
Use the Click to Copy button to copy the text to your clipboard.
Many travel companies have ended their support for wildlife entertainment, but @TUIGroup @Musement is continuing to profit from animal suffering. Show you care and book elsewhere. #RealResponsibleTravel
Step 2
Select one of the social platforms below and paste the text you have copied into the post you are creating. You will see a preview of your post and what it will look like in your feed. We would encourage you to tag any friends that may also support our #RealResponsibleTravel campaign.
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Step 3
Subscribe to our newsletter to be kept up to date with our #RealRepsonsibleTravel campaign and the impact your support is having.
TUI Musement has a higher score on the assessment conducted by Surrey University, which we recognise is valuable progress in the right direction. However, they still sell tickets to exploitative wildlife venues, and thus still sustain demand for animal cruelty in the tourism sector.
TUI Musement has expressed that their objective is to “give customers sustainable choices for experiences” that consider carbon emissions, food waste and energy", yet has not communicated any plans to include animal exploitation considerations or review their captive wildlife offers.
How TUI Musement is failing wildlife
We chose to focus on four species categories - dolphins, elephants, primates, and big cats, as well as a general section encompassing all other wild animal species. These animals were chosen due to their complex ecological, social and behavioural needs, their high levels of sentience and their common use in tourism entertainment
How TUI Musement is failing dolphins
The main concern for marine mammals, like dolphins, is the artificial and baron nature of their captive environment. No facility can replicate the vast reaches of the ocean that these animals traverse.

Learn more about dolphin entertainment attractions in our report 'Behind the Smile.'
How TUI Musement is failing elephants
Venues offering any type of visitor interaction with elephants are likely to be associated with cruel practices and unnecessary suffering. Activities such as petting or riding elephants require the trainer to establish dominance, and this often requires painful or traumatic training techniques.

Learn more about elephant entertainment attractions in our report 'Elephants not commodities'.
How TUI Musement is failing primates
Primates are incredibly intelligent animals and are hard to keep stimulated in a human environment. They are likely to become bored and frustrated, which leads to psychological problems and abnormal behaviour like self-mutilation. In addition to poor mental welfare, these attractions put primates at physical risk. Non-human primates are susceptible to human diseases and contact with tourists puts them at risk.

Learn more about primate entertainment attractions in our report ‘The show can’t go on’.
How TUI Musement is failing big cats
Exploiting big cats for tourism leads to severe restrictions on their welfare. These animals typically needs large areas of land to roam and have complex behavioural needs that are difficult to address in captivity.
Depriving them of the large home ranges and social structure they need often makes them behave abnormally. Interactions with tourists can further increase stress, which can lead to more behavioural abnormalities and reoccurring health issues.
Learn more about big cat entertainment attractions in our report 'Trading cruelty'.
How TUI Musement is failing wildlife
Unfortunately, most people who seek out captive wildlife experiences are unaware of the cruelty involved in keeping these animals captive and, frequently, the interactions they are forced to endure.

Captive wild animals are not able to fully engage in natural behaviours, impacting both their physical and psychological welfare. Wild animals are sentient beings that experience positive feelings and emotions such as contentment and joy, as well as negative ones such as pain, fear, boredom and frustration.