Steps to becoming wildlife-friendly

We've helped hundreds of travel companies improve their practices to protect wildlife

Pictured above: A tiger cub in a cage at a tourist attraction in Thailand

We have the expertise and tools to help you ensure your offers respect animals and the people whose livelihoods may depend on them while still providing a unique wildlife experience.

Some steps you can take:

  • Take our pledge to phase-out elephant rides and other forms of wildlife entertainment
  • Engage your colleagues by assembling a group to introduce the subject of animal welfare to your company
  • Develop animal welfare policy and guidelines
  • Train your staff on animal welfare and how to identify cruel attractions (we have materials to help with this)
  • Work with your suppliers to phase-out captive wildlife entertainment and engage with ethical alternatives (we can provide you with tools such as checklists and reports to help you identify red flags)
  • Tell travellers about your company’s commitment to protect wildlife, and encourage them to do the same using our resources, such as our simple animal-friendly tourism guide
  • Work together with others in the travel industry to drive industry standards and government legislation to better protect wildlife through tourism. Find out about the Coalition for Ethical Wildlife Tourism (CEWT)
  • For more information, take a look at our 10 step guide to becoming wildlife-friendly
Elephants with mahouts at an elephant tourist attraction in Thailand - Wildlife. Not entertainers - World Animal Protection
The conditions for elephants used in tourism in Asia
Tiger at wildlife tourist attraction in Thailand - World Animal Protection - Wildlife. Not entertainers
How travel trade associations are ignoring wild animal abuse
Dolphin performing at tourist attraction - World Animal Protection - Wildlife. Not entertainers
The multi-billion dollar dolphin entertainment industry